UK doomgaze Sugar Horse announce new album, new single 'New Dead Elvis'

The monolithically heavy, uniquely mercurial UK quartet Sugar Horse are proud to announce their new album Grand Scheme Of Things, to be released 4th October via Pelagic Records.

In celebration, Sugar Horse have unveiled their new single 'New Dead Elvis' (Pelagic Records).

Stream the single and pre-order the record here: https://orcd.co/sugarhorse
Watch the video here: https://youtu.be/F4O-G5dEps8

In the words of Sugar Horse: "This song is about reflecting on celebrity culture around death and its glorification, immediately following the death of my father. There is a romanticisation of “the tortured artist” or “the biblical hedonist” that follows celebrity and music culture around that I find pretty appalling. It’s something that I believe is responsible for the deaths of a large number of some of the most profoundly talented people that have ever graced this miserable planet and it should be prevented as soon as possible…

"Alas, the mob want their blood and I fear it shall persist until the sun swallows us."

On Grand Scheme Of Things, Sugar Horse comment: "This album was intended to be a sideways step. A move away from the kind of thing that is expected of us… if anything is at all. What I mean by that, is the songs are more direct. They take a much shorter amount of time to “get to the point”. We also wanted to make this one noticeably “less Metal”. While we love being a bit boneheaded and confrontational, we definitely wanted to explore the more melodic, song-based side of the band’s sound. Normally you’d see shortened song structures and more singing and think “Oh these guys are going for gold….they wanna get on the radio and make millions of bloodstained pounds.” Well…you’re very much entitled to think that if you wish, but it felt like more of a songwriting challenge than anything else to be honest. We’ve done the whole drawn out, endless Space Rock thing a good few times now and it would’ve been easy to rest on those laurels. Do something we’re comfortable with. Alas, that is not really the point of this band. We’d much prefer to make it difficult and take the long route."

The new single and album news follow Sugar Horse's titanic split 7'' with new labelmates LLNN, and previous EP Truth Or Consequences, New Mexico.

Stream and purchase the 7'' here: https://orcd.co/llnn-sugarhorse
Order and stream Truth Or Consequences, New Mexico here: https://li.sten.to/Consequences

An epic and ambitious achievement, Truth... is, in signature Sugar Horse style, one single long song: a meditation and exploration of everything the note A has to offer.

Sugar Horse have recently toured with LLNN, and previously with post-rock luminaries 65daysofstatic across Europe, as well as dates with Pianos Become The Teeth, Liturgy, Chat Pile and an appearance at ArcTanGent festival.

A lot of people take the name Sugar Horse to be a drug reference - perhaps fitting for a band that sound like the last moments of a three-day binge. Darting wildly between dark/light, pain/bliss, sacred/profane, Sugar Horse are unpredictable and unrestrained.

Formed in what is now considered to be the utopian dreamscape of 2015, the band grew slowly at first. Far from fully formed, but steadily gaining limbs, heads and vital organs. Finally, 2019’s DRUJ followed swiftly by 2020’s DRUGS saw them hit on a relentless stride of eclectic releases that simultaneously confused and entranced audiences.

2021 saw the band encamp in a former Lutheran church to record their debut album, The Live Long After, releasing it via Brighton’s own Small Pond Records. Publications such as The Quietus describing the record as “shift[ing] dispositions fluidly, taking elements of extreme aggression alongside floaty Post-Metal” and Echoes & Dust calling it “a monumental achievement”. The album took every disparate element that Sugar Horse previously employed and amplified them, while juxtaposing each next to each other, with genuinely unpredictable and exciting consequences.

2022 saw no relent from the band’s fast paced release schedule, as they put out an anthemic shoegaze single in 'Pictures Of Dogs Having Sex', followed swiftly by their collaborative Waterloo Teeth EP. A release that paired Sugar Horse’s terrifying eclecticism with guest appearances from twelve other artists in just four short(ish) songs. Each artist coming from a different area of the modern British music scene, whether that be world conquering post-punk bass lines from IDLES’ Adam Devonshire, heavy titans Conjurer and Pupil Slicer’s throat crippling wails, or a shredding guitar solo from Biffy Clyro/Oceansize axe wielder Mike Vennart. The EP packs in an album’s worth of genre mutilating twists and turns into just 25 minutes of music.

Sugar Horse are:

Ashley Tubb (Vocals/Guitar)
Jake Healy (Baritone Guitar, Keyboards)
Chris Howarth (Bass)
Martin Savage (Drums)

For more information:
https://www.facebook.com/sugarhorseruinedmybirthday
https://www.instagram.com/sugarhorse.are.awful
https://twitter.com/sugarhorse666